Certified Professional Sales Coach (CPSCo)

Certified Professional Sales Coach (CPSCo)

~Inspiring Sales Excellence… 365 days a year~


A Comprehensive ICF-Accredited Program that Empowers Team Leaders Responsible for Driving Sales Agenda to Create and Sustain High Performing Teams … Year on Year!

Program Overview

This is one of its kind, first-ever international professional sales coaching certification to be offered in the broader Eastern African Region. The CPSCo Program is specially designed for senior team leaders heading large commercial teams and sales trainers/ consultants seeking to build and sustain a high performing sales-force that is focused, courageous, resilient and motivated to consistently exceed revenue targets! The program empowers the team leaders to use a proven partnership methodology strongly anchored on the coaching philosophy to inspire unprecedented sales excellence.

Program Objectives

  • To professionalize sales coaching with an aim of empowering Commercial Team Leaders to apply tried and tested sales coaching techniques to maximize their team’s sales performance and make quantum leaps in their sales revenue sustainably, year on year!
  • To develop world-class sales coaching experts to meet the ever increasing demand for professional sales coaches in the global marketplace.

Quick Highlights of the CPSCo Program…

Intended Participants:

This program is specially designed for 2 Categories of people:

1. Commercial Team Leaders (Default Internal Sales Coaches):

  • Sales and Commercial Directors
  • National and Regional Sales Managers
  • Territory Managers, and Commercial Directors

2. Private Sales Performance Coaches: These would be private practitioners who are:

  • Sales Trainers
  • Sales Consultants
  • Sales coaches (who would wish to professionalize and monetize their sales coaching assignments).

The CPSCo Curriculum: the 5 Comprehensive Modules

Please click on the + sign to Read More

Module 1: Professional Coaching Fundamentals
    • Important Coaching Definitions and Principles
    • Coaching vs. Mentoring, Training
    • Coaching Mindset and Philosophy
    • ICF Professional Code of Ethics and Standards of Ethical Conduct
Module 2: The Structure and Flow of Professional Coaching
  • Exposition of ICF 11 Universal Core Coaching Competencies
  • Global Coaching Models and Frameworks (Theory &Practice);
  • Designing Sustainable Processes for Team Coaching
Module 3: Sales/Commercial Leader as a Coach
  • Creating a Coaching-Friendly environment
  • Designing Prioritized Sales Coaching Plans aligned to Organizational objectives
  • Driving Manager-led Coaching Conversations
Module 4: Sales Performance Coaching in Practice:
    1. Coaching for Strategic Alignment
    2. Coaching for Commercial Acumen – Bottom-line orientation, strategy alignment
    3. Coaching for Product Mastery and Value-based Selling
    4. Coaching for Team Leadership and Empowerment
    5. Coaching for Skills, Passion, Market and Motivational fit
    6. Coaching for Innovation and Adaptability – Selling in a dynamic and volatile market
    7. Coaching for managing the unconventional global competition
    8. Coaching for Customer-centricity and Focus
    9. Coaching for Stakeholder Engagement and Collaboration (including C- Suite engagement)
Module 5: The Sales Acceleration and Momentum (SAM) Project

CPSCo Program Deliverables: The “9-in-1” Package

  • International Accreditation (ICF) – 60 ACSTH.
  • Exposition of the Top Nine (9) Critical Sales Performance Coaching Conversations
  • 5 sessions of Supervised, Personalized, Peer-based Sales Coaching
  • 5 Hours of Group Mentor- coaching sessions as per ICF Standards
  • Unlimited peer coaching (during and after the program)
  • Automatic Eligibility to the prestigious ICF global and local chapter membership
  • Supervised Sales Acceleration and Momentum (SAM) Project
  • Access to a Powerful Network market-place Sales Leaders (this is priceless!)
  • Comprehensive Manuals and Workbooks (great reference material during and beyond the program)

International Accreditation & Rating

  • 70 Approved Coach Specific Training Hours (ACSTH) with International Coach Federation (ICF)


Logistical Details for the Next Intake

Registration Deadline: 31st July, 2018

Start Date: 21st August, 2018

Duration:  August – November, 2018 (Approximately 3 months)

Total Contact Training Days: 7 full training Days + 10 hours Out-of-Class Interactions:

Exact Training Calendar:

  • Part 1: 21st – 23rd August, 2018 (3 consecutive Days’ of Class-room training)
  • Part 2: 26th – 28th September, 2018 (3 consecutive Days’ of Class-room training)
  • Part 3: 2nd November, 2018 (I day classroom training)

Training Venue: Fairview Hotel, Nairobi, Kenya.

Training Language: Strictly English

Class Size: Maximum 16 Delegates

Your Investment

  • Introductory offer – Kes. 395,000 (exclusive of 16% VAT). The regular price is Kes. 450,000 (exclusive of 16% VAT).


  • This covers tuition, admin costs, project review, mentor coaching, ICF certification examination and graduation costs.
  • Instalment Payment Plans available STRICTLY for self-sponsored students. Contact us for details.

Our Training Philosophy & Approach

  • Our training methodology is guided by the International Coach Federation (ICF) standards and regulation
  • All our trainers are accredited by the ICF and bound by ICF’s Professional Code of Ethics.
  • The program is staggered with in-built learning support to enhance practice and mastery of coaching competencies

Course Evaluation & Examination

  • Structured  Coaching Application Assignments  (AA’s)
  • Coaching Proficiency Assessments (CPA’s)
  • Coaching Awareness Assignment  (CAA’s)
  • Coaching Project (Minimum 20 hours of coaching practice before examination)
  • At least 5 Group Mentor coaching hours
  • Completion and Peer review of  Capstone Project (Leadership Impact and Legacy)
  • Final Practical Coaching Exam